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>>>YOU KNOW HOW IT IS. YOU KNOW WHEN YOU’RE IN A DRESSING ROOM AND THE SMALLEST JEANS IN THE STORE ARE JUST NOT SMALL ENOUGH FOR YOU? WE’VE ALL BEEN THERE? I ALWAYS WANTED A 27 WAIST AND THEY NEVER HAVE IT. J CREW TO THE RESCUE. THEY HAVE JUST UNVEILED J CREW I SHOULD SAY THAT CLEARLY. UNVEILED A NEW SIZE, 000. AND IF YOU’RE WONDERING, THAT’S FOR CUSTOMERS WITH A 23-INCH WAIST. THE COMPANY CLAIMS IT’S FOR THEIR SMALLER-FRAMED ASIAN CLIENTELE. BUT OTHERS WITH A NOTORIOUS REPUTATION, VANITY SIZING. EMMY IS HERE, MODEL AND FOUNDER OF EMMY.COM AND BRANDING CONSULTANT PETER SHANKMAN.>>HEY!>>ARE YOU BUYING IT?>>I THINK THAT THEY DEFINITELY NEED TO HAVE A DIFFERENT SIZE FOR THEIR CUSTOMER IN ASIA. BUT I DO BELIEVE THAT IT ADDS PRESSURE TO WOMEN TO BE SOMETHING THAT THEY’RE NOT.>>OKAY. TELL ME WHAT VANITY SIZING IT AND THE DANGER IN SIZING LABEL ITSELF.>>OKAY. THERE IS A BIG DANGER OUT THERE THAT IF — ALL WOMEN ARE BEING TOLD THEY SHOULD BE SIZE 0 — LET’S JUST START WITH 0. AND WE HAVE ABOUT 6 MILLION WOMEN WHO ARE ABOVE A SIZE 12. SO MAJORITY OF WOMEN CANNOT EVEN — IF THEY DREAMT, COULD EVER FIT INTO A SIZE 0 ANYTHING. SO WHEN YOU PUSH A WOMAN TO BE SOMETHING THAT THEY’RE NOT, YOU CAUSE BODY IMAGE PROBLEMS, EATING DISORDERS. IT’S A TRIGGER.>>I WANT TO BE CLEAR, THOUGH, BECAUSE THEY’RE SAYING THEY’RE DOING IT STRICTLY FOR A CERTAIN CLIENTELE. BUT YOUR ISSUE WITH THAT IS YOU CAN’T THEN GO INTO THE STORE OR ON THE SAME SITE BUY — >>16s OR 18s. THEY DON’T — AND IF WE HAVE A PREDOMINANCE OF WOMEN ABOVE A SIZE 12 — 68 MILLION WOMEN ARE A SIZE 12 AND ABOVE IN THIS COUNTRY. AND IN THIS COUNTRY IF WE WANT TO BE A CONSUMER OF J CREW, WE HAVE TO GO ONLINE AND PURCHASE A 16.>>OKAY. SO YOU SAID THIS IS SUPPLY AND DEMAND, YOU BELIEVE?>>IT IS SUPPLY AND DEMAND.>>HOW DO THEY DO THIS WITHOUT BACKLASH? MOST WOMEN I KNOW ARE NOT A 0, 00 OR 000.>>THEY’RE NOT GOING TO BE ABLE TO. I WAS IN TOKYO LAST WEEK AND I WAS THE FATTEST PERSON IN THE COUNTRY. BY FAR AND AWAY.>>I DON’T MEAN TO LAUGH — >>THERE’S NO QUESTION YOU’RE TARGETING FOR MARKET SIZE. IN EUROPE, BACK IN THE 1500s, THE ARRANGE SIZE OF A MAN WAS FOUR FEET TALL. THINGS DO CHANGE, NO QUESTION. WOULD THIS CREATE BACKLASH IN AMERICA? OF COURSE. BECAUSE WE SHOULD NOT BE SHAMING WOMEN TO BEING SOMETHING THEY’RE NOT AND PROMOTING EATING DISORDERS. I HAVE A 14-MONTH-OLD DAUGHTER, I DON’T WANT HER THINKING HER WORTH IS BASED ON THE JEANS SHE FITS INTO. ON THE FLIP SIDE, IF THERE IS A MARKET FOR IT, THIN PEOPLE WHO CAN FIT IN THIS, J CREW HAS A FIDUCIARY RESPONSIBILITY.>>THERE IS A PROBLEM WITH WOMEN WHO ARE PETITION TIGHT, THEY DON’T WANT TO BE A NONSIZE. THEY WANT TO BE A SIZE 2. MAKE ME A SIZE 2 OR IF I HAVE TO BE, I’LL BE A SIZE 0. BUT IT’S ALMOST PRODUCING THEIR OWN SELF ESTEEM THAT THEY’RE 000 OR 00 — >>IT’S SORT OF THE REVERSE. IF I CAN WEAR A LARGE AND NOT AN EXTRA LARGE, TO ME THAT’S A WIN, EVEN THOUGH XL — >>THIS IS VANITY SIZING AT ITS BEST.>>I WILL SAY THIS. ON THE FLIP SIDE, WHEN A COMPANY DOES THIS, I POSTED THIS ON MY FACEBOOK PAGE, AND ABOUT 15 WOMEN POSTED OUT THAT, YOU KNOW, OH, GOOD, BECAUSE I COULDN’T WEAR THE SIZE 0. NOW I CAN GO BACK TO SHOPPING AT J CREW BECAUSE I AM THINNER THAN THAT. SO THERE A MARKET FOR IT. I DON’T THINK IT’S SHAMING THE AUDIENCE.>>I DON’T THINK THAT’S THEIR INTENT. THERE’S A WHOLE OTHER PSYCHOLOGICAL PART OF THIS THAT THERE IS THIS DISCUSSION ONLINE, YOU’RE GOING TO BE SEEING ON OUR FACEBOOK, ON CNN AFTER THE SHOW. YOU’RE GOING TO HEAR ABOUT IT.>>I PREFER — SMEDIUM.>>CLYDESDALE.>>THIS IS BETHENNY FRANKEL FROM HOUSEWIVES.>>SHE BLEW THIS.>>SHE POSTED THIS ON INSTAGRAM. IT’S HER IN HER — >>HER 4-YEAR-OLD DAUGHTER’S PAJAMAS.>>YOU KNOW — >>THERE IS SHRINKING — PEOPLE ARE THINNER NOW.>>BUT THAT ALSO SENDING A MESSAGE TO WOMEN. WE HAVE TO TAKE A LOOK AT — WE NEED TO HAVE A STANDARDIZATION OF SIZES. IN AUSTRALIA, MANY YEARS AGO, WOMEN WERE VERY, VERY ANGRY THAT IF THEY WALKED INTO DIFFERENT STORES THEY WERE LIKE, WAIT A MINUTE, I’M A SIZE 12. WHY DO I GO TO ANOTHER STORE I’M A 16, ANOTHER STORE, I’M A 10. WHAT THEY DID WAS, THEY STOPPED SHOPPING FOR A WHILE AND THEY RESTANDARDIZED THE SIZING. SO WHEN A WOMAN GOES INTO DIFFERENT SIZE — DIFFERENT STORES, SHE ACTUALLY CAN BUY WHAT SHE WANTS IN THE SIZE SHE IS AWARE.>>THE REASON I SHOW THAT PICTURE, CELEBRITIES DO HAVE AN INFLUENCE. IF THEY’RE REALLY THIN — WE SEE A LOT OF CELEBRITIES THAT ARE THIN.>>BUT YOU’RE STARTING TO SEE A BACKLASH, CELEBRITIES COME OUT AND SAY I HAVE CURVES AND IT’S OKAY. AND BETHENNY FRANKEL BUILT HER ENTIRE CAREER ON SHAKES THAT HAD HALF A CALORIE. THAT’S TO BE EXPECTED FROM HER. YOU SEE CELEBRITIES NOW, JENNIFER — HUNGER GAME GAMES — JENNIFER LAWRENCE. SHE IS SAYING I LOOK LIKE ME AND I’M OKAY WITH THAT.>>MOST OF THE WOMEN I KNOW LOOK LIKE YOU.>>AMEN, BABY

James Carver

61 Replies to “J. Crew now sells size 000 with a waist size of 23-inches.”

  1. I don't see anything wrong with giving people with small waists what they need. I have a very small waist for a man of my age and size and I can tell the struggle of finding pants that fit you properly

  2. FINALLY!! I have a 23-inch waist. 🙂 It's SO annoying when stores don't make things small enough for my size. Some of us are just naturally tiny. Thank you, J. Crew!

  3. Last I checked 0 was a number too. Who cares what they call, there are naturally tiny people in the world and they need clothes too. Just because America is an obesity epidemic doesn't mean retailers should conform to fit someone unhealthy. They should lose wait and stop complaining. If they were secure with who they were and their weight then why would someone else being a 000 bother them? If you're a 12 then buy a 12 who cares what others sizes those pants come in. I just don't see the problem. I'm a 2 but I don't get upset or disgusted when I see that same piece of clothing in a size 3X. 

  4. Oh, you know, the shops have size XXXXL and that puts me pressure to be a body shape i am not.
    I personaly cant find clothes, because i have really smal frame and i find this video full of bullshit

  5. i think it's fine… If someone is that size they should be able to buy it!!
    if someone isn't that size there are sooo many other options!! DEAL WITH IT!!

  6. There are stores out there for plus sizes…When people try to make stores (or in this case just clothes) that are for smaller framed people everyone thinks that it's perpetuating the "skinny is better" when in fact there are people out there who struggle GAINING weight just as there are those who struggle LOSING weight. People always preach about fat shaming when in reality skinny shaming is the exact same. J Crew should not be coming under fire for trying to include smaller sizes…they would receiving praise if they started offering plus sizes!

  7. Back in the day that 000 probably was a size 2. That's the trouble when you put smaller numbers on bigger sizes. It kicks the smaller people out of the normal number range.

  8. I fucking NEED this size, and I live in the US, not Asia. If this isn't your size, cool, don't buy it. But some of us are smaller, and we deserve to have pants that fit, just like everyone else. Let's not make this a big deal, okay?

  9. Gosh, why do these people have to make everything a problem? Don't like size 000? Don't buy it! Don't like being a size 14? Lose some weight! (Ok I'm not sure how large a size 14 is and I'm not trying to shame anyone for being bigger btw) ✌🏻️

  10. According to her old modelling chart Marilyn Monroe had a 22 inch waist, which was a size 12 in the 50s. Companies just keep putting new labels on the same size clothes.

  11. How are skinny/thin women simply existing pressuirng and shaming women to be someone they're not? It's not like JCREW said "hey 000 is the most beautiful. If you're not a 000 or 00 you're inferior". They just added another size so thinner women could have a proper fitting outfits. It's not like they discontinued the larger sizes

  12. i mean im not an "petite asian" but i have a 23 inch waist and like having jeans that fit me. I shouldn't have to sacrifice good fitting jeans so others don't get upset over their own size. Like shouldn't no body shaming go for all bodies?

  13. A 23 inch waist use to be a size 6 back in the the 1970s. I know because that was my size back then. I am short and I was young back then. I think we should go back to the old standard sizes. I wear a size 6 now and I am no where near the same size anymore. Sewing is also a nightmare. If you have an old pattern from the 50s or 60s it will fit perfect when you sew it up going by the sizing chart and measurements. Buy a new pattern based on measurements and it will end up 3 sizes too big. While they have not changed their sizing charts for a long time, the patterns are still bigger.

  14. lol it doesn't pressure women into anything. they just want more people to be able to wear their clothes

  15. This pus-sized model complains that she can only buy the larger sizes on line…I recently went to try on a 23” jean at madewell ( a jcrew company), and was told I had to buy that small size online because they don’t “usually carry the smallest size” so the point is moot. Quit crying about it. I’m not. I tried on the 24” they did carry in the store, found it too large, went home ordered the 23” online, found it to be too large so what did I do???? Did I cry and say I was being discriminated against or “forced” to gain weight, or did I blame the store, or hate myself and feel ashamed of my tiny frame?!!! Absolutely not! I had them tailored to fit me, wear them often and continue on with my life. I rarely comment, but this whole weight/worth debate, and whining really makes no sense to me. Why is anyone’s self-worth tied to anything physical, ever?! What a sad state our world finds itself in. That’s the true “shame”!

  16. Some people just need to shut up, when women that are plus size get whatever size they want everyone so happy, but then when skinny women are complaining because they don’t have their size in J crew wants to make pants to fit them people want to complain so tiny people shouldn’t be able to wear pants

  17. Woman, I just want to wear jeans that fit. I don't have a mental issue or feel pressured. You don't know what you're talking about smh

  18. Honestly, that reporters first statement about the smallest size not fitting is 100% true for me. It's so frustrating not being able to find clothing anywhere. At least heavier people have the option of going up or down a size to find something that fits. Not to mention that they have entire stores dedicated to their size. Just because the average US woman is a size 14, doesn't mean that's what an average woman should be. I'm not even saying that a size 16 is large, but when you have so many women in the US unhealthily overweight, of course that's going to skew the data in their favor.

  19. Cool so what about the people who are pressured by plus size women for being natural small. You say that it causes women to be small but you’re expecting me to get bigger and make my heart work harder. I’m perfectly healthy. I’m so tired of skinny shaming. Let’s go back to the 50’s where the average women was a size zero. Though, back then, there was fat shaming. How about every just shut up. Be healthy and stop making people feel bad for being who they are. Not everything meant for someone different means something bad is gonna come out of it.

  20. I see a bunch of thin shaming in comments here. Just as we shouldn't shame size-16 women, we shouldn't shame naturally thin — yes, Naturally thin people, many of whom may need an xs size because they're shorter (5'0" and under). We don't know and shouldn't assume the background of either women. Moreover, we shouldn't be saying either of these women are illogical, brain damaged, or stupid — such statements would be uncalled for, insensitive, and incorrect.

  21. This model tries so hard to play the victim. How does anyone feel pressured just because there is a new size? Is it blinking with lights saying "join the club" or something? Nobody is forcing anyone to fit into a particular size. She is creating these problems all on her own and making it hard for herself for no reason.

  22. I have a 20in waste and 32in hips.. and theyre mad because they cannot be small enough but i cant get big enough?? Just let them make the smaller size there are pepple that need it ok

  23. I have a 23 inch waist and it is SO hard to find jeans that actually fit my waist. This lady needs to shut up. Just because the majority of women can’t fit 23 inch waist jeans, doesn’t mean skinny people like me have to have a harder time finding the right pair of jeans.

  24. This actually will help certain people, including my sister, she has always been very thin and usually nothing fits her waist, this was complete bs, this is actually being more size inclusive

    And I myself have a 24 inch waist

  25. "They definitely need to have a different size for their customers in Asia" I am a white, like pasty, blonde-haired, blue-eyed white girl and I can't fucking buy clothes that fit me here in Australia because of this combination of vanity sizing and skinny-shaming (and there 100% is not a standard sizing here in Australia). There should be fucking size 24's available. There should also be a size that fits my tiny little barbie 22 inch waist. Why is that so hard for some people to comprehend? Like, having clothes for really fat people and clothes for really skinny people is not mutually exclusive and everyone should be able to buy clothes that fit without judgement.

    Honestly on the whole this video was actually pretty positive, so props for that, but God do I hate that this is even controversial because it's controversial for the wrong reasons. Having a 23 inch waist is fine! What's not fine is that when I was 12 years old, I was a size LARGER than I am now despite having grown and gotten bigger *because of vanity sizing*.

  26. This is a joke. No one ever told all women to be size zero? We’re just trying to find clothes that fit, geez they make a fucking xxxl and no one feels pressured to be THAT. Yeah. Bring on a normal petite girl not a plus size model, I’m sure she knows what’s it’s like to be a 00

  27. this literally triggered me so much when I literally just saw the lady. Should I not wear clothes cause because you decided to eat Taco Bell 5 times a day and it makes you feel bad?

  28. F*CK off. Like honestly just f*ck off. Yeah it's so dangerous that there are petite women who exist to make you all "real women" feel like you need to fit into my size. Because you're all real and we're not right? What about being inclusive? If it includes you and the bigger ones it's inclusive and when it includes the smaller ones it's not? What about bra sizing? Should I feel offended they're offering G cups and up because well, they're putting pressure on smaller chestest women to fit into those giant cups?
    I have a really hard time finding jeans that would fit me and now when a brand does it you'll need to criticize them. This is out right body shaming. These people are just disgusting and the definition of ignorance and entitlement

  29. omg if the tables were turned and a skinny person was disagreeing with big sizes everyone would be going mad! there is nothing wrong with a 23 inch waist jeez some people are naturally tiny or carry weight in iother parts of their body.

  30. I wear a size 000 or 00 (because I generally can't find 000), I come from a family of petite women and I find it hard to find clothes that fit in general, and I think that just like big women have the right to have clothes that fit so do small women. It's quite humiliating to have to buy from the kids section, plus they don't usually carry work appropriate clothes

  31. They have to make a size zero because lady’s like this would flip if the sizes where like they were in the past. She’d be like a 22. She wouldn’t accept that. Now she says they shouldn’t have 000? Oh…. don’t carry clothing for thin people but carry very large sizes and manipulate them so she doesn’t feel she’s heavy? Give me a break

  32. Honestly SCREW you to say that we don't need 000 here. I'm a 23 year old woman with a 23 sized waist and CAN NEVER FIND ANY JEANS THAT FIT ME. No one is pushing YOU to be any size smaller, women like ME who are tired of shopping in the juniors section with cuts that don't fit a woman's curves, NEED these sizes to be available. I'm tired of this.

  33. I’m 5’ 2 3/4 I have a 24 in waist, but can fit into a 23 at levis for high waisted pants. I have to shop at Levi’s because so far hey have been the only pants that run small enough. Other brands smallest sizes are too big due to vanity sizing. It’s annoying as hell.

  34. my waist is 22.5inches, i am chinese, and i have wide shoulder and wide hip, it is just a frame thing, not even about weight anymore

  35. We have small framed women too, shouldn’t all sizes be celebrated rather than shamed? Everyone at any size deserve to find stylish clothing.

    You should also consider tweens who don’t like kids clothes, or women who are so thin and are forced to shop in kids clothes.

    This whole fat skinny thing is so obnoxious

  36. Well thats just embarassing i have 23 inch waist and im 5'7 but i still have curves it has nothing to do with being realistic or not its just genetics shame on you for trying to put other women down

  37. Wow.. how is skinnyshaming allowed? What if you are skinny? Doesn't mean i am starving or anything. Just tiny.

  38. My waist is 23”… I live in the US… 23” should be 00 so yeah it is vanity sizing but y’all not gonna complain about that bc vanity sizing is for the “average American woman” lmao

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