Cotton needs ten to fifteen thousand litres water to grow on land. Hemp only needs around one hundred litres. Cotton needs a large amount of insecticides and pesticides. Hemp is a weed, it can grow anywhere, and it does not need insecticides or pesticides. That makes it far more sustainable. Thereby, the amount of fibres that can be grown per hectare of hemp, is approximately double the amount of cotton, thus a lot of land can be saved by doing so. Thus water, chemicals and land. Hemp is more sustainable in terms of footprint, because it is produced closer by. But hemp is also extremely easy to cultivate biologically Because it grows fast and supresses other weeds. There is almost no need for pesticides It can be processed fairly easy. That is why it is more environmental friendly, thereby it is also eco-efficient. Hemp can grow everywhere. Naturally, we let it grow in the outdoors. But this is a special kind of hemp, It is industrial hemp, not the kind with THC, the stuff which gets you stoned. It makes therefore totally no sense to cut the tops off. In the past, due to the marihuana-like sphere around hemp, Hemp disappeared, but I think it will come back. In the past, it was actually standardly used for jeans from America. It was mostly used for clothing, that had to be used as work clothing. It was really strong, and also here, it was used mostly for work clothing and jeans. It did not really develop much further than that. Whilst now, that is also because Stexfibers is involved, who use steamexplosionmachines. Which makes the fibre much more soft. So the adaptations of the rough fabric which made it really strong, can now be made much more refined. It makes a finer fibre that also feels softer, whereby it can also be used for much more other kinds of clothing. The process goes as followed, here we see the plant, This one is a bit dried up, thus it does not look as nice, but either way this is the plant. The plant is divided into wood components and into fibre components. Here you see what happens on the land, when it is harvested the wood and fibre components are mixed. Thereby, on the land the wood components are taken out, these are mostly used for isolationmaterial and the like. Next step is the fibre, you can see and feel, although you cannot do that due to the camera. That you cannot do anything with it, What we do with our technique, is refining the fibre, You can see that this is finer and also lighter, So that it can be made into yarn, And when one has yarn, it can be made into fabrics, Jeans, fabrics for furniture and such. Thus eventually, you can make nice textiles out of a weed. Stexifibers is purely focussed on hemp, To make the hempfibre as soft as possible. So that it can be produced as good as possible in order to make clothing. That is what Stexfibers does. Texperium is an innovative recycling company, That recycles cotton clothing, Lots of jeans, But also synthetic materials, It tries to produce all kinds of suitable yarns, Stexfibers produces the fibre, Texperium produces the yarn. And mixes the hempfibre with recycled fibres into a yarn. But what is very important for the design, Is that it can close the chain, That is directly recyclable, That only the specific yarn is used and nothing else. Because that gets in the way of recycling. And the biodegradability. Therefore, no use of haberdashery, no zippers, buttons or clasps. Other things have to be thought of to replace those things. Also lines, or the use of belts or such, Nothing but the yarn is going to be used. Even the labels and such, it all has to be of the same kind of fibre. That is just really important. It has a lot of benefits in relation to synthetic materials, Moreover it is biodegradable, I find that also really important. That it can be disposed to where it came from, therefore there is no waste within a measurable time, because eventually everything is biodegradable, synthetic fabrics take a couple of hundred years to do so, natural fabrics only take a couple of years, thus also that is why. The choice is made for these garments and it took a long time and energy to make them, Therefore, they stay as such in the collection. Customers have to know that it is a sustainable piece, that it should not be bought in an impulse. It is also something for the long term, That is how I want to handle collections, not a large amount of collections per year. Consumers have to realise that clothing, that you have to be aware how you handle it. That users still have the feeling that they are a part of the chain, that they have a say, that they show they are involved, Yes, with the whole product, The origin of the materials, how it is made, How it is created, just everything actually, Whereby a bond with the garment is originated, Whereby it is cherished longer, Whereby we do not need lots of collections per year. – Indeed, the concept behind ‘Cloosing the loop’? Yes – That it is implemented into the product. Yes, yeah.